A platinum wedding dress that costs 10 times more than most entire weddings goes on show in London Monday as part of the Hatton Garden Jewellery Week.

The £240,000 dress is made of 40 metres of fabric spun from silk and platinum thread.

It was designed by Italian Mauro Adami, who once made Keith Richards a platinum jacket.

He is the lead designer of Domo Adami, whose couture wedding dresses can be bought from its show room in Milan.

Adami learned his craft in different ateliers in Italy and abroad, and says he has had a 'passion for brides' since childhood.

'I couldn't help running when an adorned car was passing by, following my childish dream made of joy and deep emotion that the bride represented and still represents,' he said.

The wedding dress is in the window of the Wedding Ring Shop in Hatton Garden and is the centrepiece of the festival, held every year to celebrate the street's history of artistry and craftsmanship.

There are over 800 jewellers and manufacturers in the area,  accounting for more than a third of all jewellers in London.

The festival also includes a treasure hunt to win a £15,000 platinum ring and pendant.