Rolex is the most powerful watch brand in the world. That does not mean Rolex watches are the best, or that they are worth the most. Rather that the brand itself has the highest value. It does this through a combination of working with incredibly fancy marketing firms such as M. Booth & Associates, in addition to its in-house people...and by having pretty nice looking watches. The secret Rolex formula has been attempted to be replicated on many occasions, but without success.  However, on an dollar for dollar measurement, Rolex outspends its competitors by nearly double when it comes to marketing and advertising. So you really are buying a name, but maybe it is a name worth buying. Rolex watches are of the few that when you sell them, you can usually get the same or more as when you bought them. That is power. And I sure as hell am not immune to it being a watch lover. I don't take keenly to all Rolex watches, but there are some you can't resist. No sane watch lover can deny that the classic Submariner design is universally appealing.

It is commonly known that while they release good products, Rolex seems to move slower than a snail on horse tranquilizers. It isn’t just about releasing new products, it has to do with keeping up with trends and improving on existing models. For the most part they are just being careful. Most of their “good” designs are over 40-60 years old. It is hard to mess with a good design and feel comfy about it. For example, the new Rolex Date-Just presents an incredible change… by growing to 41mm (but retaining the 36mm for those who like the traditional smaller size).

Read the complete story

HP – has produced a superb laptop, such as - HP ProBook 4310s attaching the capabilities like – a 13.3” screen with just about 2.0kg weight. This latest model is privileged to lend enhanced capabilities relatively to many other past, present and future series. Besides, 4310s offer the color recourse of glossy finish, a professional look and a QWERTY keyboard.

“The ProBook 4310s maintains a savvy style and refined simplicity in a small, light package that offers increased mobility,” said Carol Hess-Nickels, director, Marketing, Notebook Global Business Unit, Personal Systems Group, HP. He maintained, “Its first-class business features, coupled with an array of wireless options, offer small business professionals the productivity and efficiency they require while in the office or on the go.”

Read the complete story

After the car won three-quarters of every race so far under the 2009 regulations, Alex Wurz has revealed the secret of the Brawn BGP001.

At times last year, the team's predecessor Honda had five wind tunnels at its disposal, according to Germany's Auto Motor und Sport, as well as a half-billion euro budget.

"The car was taken in three different directions in the wind tunnel," test driver Wurz told 'News'.

Read the complete story

For years, small cars have been like bran cereal for most U.S. buyers:  They'll buy them when then really have to, but as soon as they get regular again, it's buh, bye!
As an example, Honda sold 53,299 Civics in May of 2008 and only 17,302 in December of 2008, that's around a 67% drop.  Granted there were other factors at play, but the economic meltdown doesn't explain the entire drop, lower gas prices had a lot to do with it.
As I reported yesterday, Fiat will offer at least four versions of its 500 for American buyers to choose from.  Will that kind of selection prevent a rapid rise and fall like smart has experienced?  Fiat would much rather emulate MINI which has cultivated a profitable niche for its relatively expensive, small cars here in the USA.
If Fiat can position the 500 as a lower cost MINI competitor, its stand to reap tremendous benefits:  Not only through direct sales, but also through dealership traffic.  A small car like the 500 is never going to sell in huge numbers here in the States, but it can act like a drop of honey attracting buyers that will ultimately drive off with another Chrysler product.

Read the complete story

GIVEN that is was designed to be the world’s cheapest car, should it matter whether the Tata Nano is any fun to drive? After all, base models start in India at $2,200 including taxes and fees — less than a quarter of the sticker price of the least expensive new cars in the United States.

Impressive as this rock-bottom bottom line may be, it took squealing tires to convince me of the Nano’s merits.

From behind the wheel of a bright-yellow model at Tata Motors’ engineering and testing center here in a suburb of Pune, an industrial city some 60 miles southeast of Mumbai, the Nano proved agile and fun to hustle around the test track. The rear wheels could even be coaxed into a sports car-style slide. I found the Nano hugely entertaining, though the engineer riding shotgun beside me — who seemed slightly queasy — might have had a different view.

Read the complete story

Another electric car entry was unveiled this week, with battery maker Electrovaya and ExxonMobil teaming up to develop an urban electric car called the Maya 300. It will travel up to 120 miles on one full charge, can carry four people and, the companies say, drives like a traditional gas-powered car.

In the late fall, Chrysler's GEM Peapod is expected to hit the market. It's an enclosed golf cart-like $12,500 vehicle also powered on electricity intended for urban drivers or folks who'd like to putter -- max speed 25 mph -- around their neighborhoods in a tiny car. General Motor's Chevrolet Volt is expected to hit the market, in limited quantities and with a price estimated at about $40,000, at the end of 2010. Tesla Motors says it will start delivering it's Model S sedan, base price $49,900, in 2011.

Read the complete story

Letting someone else deal with the day to day expenses of maintaining an automobile (and just paying for what you use) seems to be a novel idea. Joining a "car share," such as the popular Zipcar car sharing service, is gaining in popularity as consumers look to other ways to save money.By using a car share, you're not only shedding monthly car payments, taxes, insurance and upkeep, but you can let someone else worry about whether the old rattle trap will make it another year. You simply pay a fee and drive the car when you need it.

By maximizing the utilization of a single automobile among many users, car sharing services claim they are helping to reduce pollution, too. Every single Zipcar removes about 15 personal cars from the road, the company says. Unclogging traffic and dialing back the amount of single-occupant vehicles burning fuel has a greening effect.

Read the complete story

In less than a fortnight two historical situations were registered in the Colombian market of the most luxurious car brands: German Porsche inaugurated in Bogotá its “most modern” centre in the region, and the Italian brands Maserati and Ferrari opened their first branch in the Colombian capital.

Some years ago this was not even close of happening in Colombia and it seemed that only the most developed capitals in the world had these brands within reach. But now clients can find a 600.000 USD Ferrari on sale. This shows that the sector of the most exclusive cars has set its eyes on Colombia.

Figures reveal that important things are happing in this area. Last year, 4,688 luxury vehicles were sold in Colombia. Even though this only represents 2 per cent of the market of new cars in the country, it shows an important trend. Between 2006 and 2007 there was a 73 per cent increase in the sales of top of the range cars. Last year, when the whole industry fell 13 per cent, the sales of the main luxurious cars grew 10 per cent. Stats are eloquent. In 2008 Audi sold 61.9 per cent more than the previous year. BMW grew 35 per cent and Porsche 55 per cent, according to the stats provided by the company Econometría.

Read the complete story

Well, we aren’t going to come up with and publish two thousand and eight different Halloween gift ideas because it’d be awfully time-consuming, but we will bring up 8 great unique gift ideas for coming up with that great present for Halloween!

It seems as if Halloween season begins earlier and earlier each year.

|We had barely begun to enjoy our Labor Day Weekend when stores began putting up black and orange decorations and selling Halloween merchandise.

But perhaps this is a good thing, because it’s never too early to start thinking about what Halloween costume you’ll want to wear or what to give friends and family members for this holiday!

Ilove to flush out my full plethora of adjectives in trying to describe to you how much the world’s most expensive car fetched at a recent auction and how envious it made me feel that a quirky Brit had enough money to buy the thing. But, I’ll save my precious vocabulary for later and simply tell you that radio DJ, presenter and a British national celebrity Chris Evans landed himself a shiny 1961 Ferrari 250 GT short-wheelbase California for €7,040,000 which roughly converts to about ,976,000. This rare black convertible was one of 33 cars and scores of Ferrari memorabilia auctioned on Sunday in the luxury sports carmaker’s hometown of Maranello.